News
On Sundays, Enjoy Fine Wine Tasting
Weekly Savvy Cellar's sommeliers bring the world of grapes to Mountain View without breaking the bank.
December, 2011 - Do you know what's the world's most widely planted grape? Facts about grapes along with what regions to find them, their impact on the palate, color and blends are the types of details people can learn if they attend the Sunday tastings at Savvy Cellar, in Centennial Plaza on Castro Street. Click here to read on Mountain View Patch . . . . Interview: By Valley Home Builders
A Q&A with Savvy Cellar Owner Jennifer Ayre
November, 2011 - Jennifer Ayre and Brent Harrison own Savvy Cellar in Mountain View. Whether you're a casual connoisseur or a serious collector, Savvy Cellar knows wine. In our recent interview Jennifer covered everything from developing your palate and designing wine storage for your home to what she's pouring for the holidays and more. Click here to read the interview . . . .
Case Study: A Deal Company’s Power Is in the Size of Its Mailing List
Savvy Cellar Co-Owner Brent Harrison Interviewed by StreetFightMag
August, 2011 - Savvy Cellar Wines owner Brent Harrison has an email subscriber list with more than 3,500 addresses, a Facebook page with more than 2,200 fans, and a Twitter feed with more than 500 followers. Still, the Mountain View, California, entrepreneur says getting the word out about his small business is the No. 1 reason he runs daily deals on a regular basis. Click here to read more about Daily Deals . . . .Savvy Cellar Wines Voted Best Wine Bar & Best Wine Classes in San Francisco Bay Area
First time winner of "Best Wine Bar" & third time winner of "Best Wine Classes" awards
March, 2011 - Wine lovers and readers of SFGate voted Savvy Cellar Wine Bar & Wine Shop as the Best Wine Bar, as well as Best Wine Classes in the SF Bay Area. The awards are part of SFGate’s annual SF BayList contest of the San Francisco Bay Area’s favorite local businesses. It was the first year Savvy Cellar was nominated for the Best Wine Bar award. This is the third year in a row that Savvy Cellar Wines has won the award for Best Wine Classes . . . . Foothill | DeAnza College Community Education
Our Wine Instructors at The Savvy Cellar Enlighten Us On Their Favorite Wines
January, 2011 - Our wine education partner, Foothill | DeAnza Colleges highlight Savvy Cellar servers Aran Healy and Winston Jones as they review two of our January wine bar wines - a Chateauneuf-du-Pape from the Rhone Valley, France and a Priorat from Spain. Click here to read the blog post and view the videos . . . . Incumbents win council race
Mayor Ronit Bryant Celebrates Election Night at Savvy Cellar Wine Bar
November, 2010 - Margaret Abe-Koga, Jac Siegel and Ronit Bryant have won re-election to the City Council, batting back a trio of newcomers and accusations that they were not doing enough to balance the city's budget. Click here to read more election results . . . .
Daily Deals Propel Coupons to New Heights
Savvy Cellar Co-Owner Brent Harrison Interviewed by MSN
September, 2010 - A successful coupon offer will bring new buyers through your door but it takes a well-designed offer, great product, and positive interaction to convert the deep-discount into business success. Harrison puts it well when he says, “What you’re buying is a number of business visitors – at margin-zero. To make it work, the offer needs to lead to a likely upsell and to interactions capable of converting coupon buyers to valuable long-term customers.” Click here to read more about Groupon and daily deals . . . . Savvy Cellar Pairs Wine Tasting with Education
Los Altos Town Crier
June 22, 2010 - Good taste has definitely met a down-to-earth atmosphere at the Savvy Cellar, Wine Bar & Wine Shop, which opened its doors May 20, welcoming guests to its new location in downtown Mountain View. Read full article . . . .
Savvy Cellar Wines Voted Best Wine Classes in San Francisco Bay Area
Winner for Second Year in a Row (2009 & 2010)!
June, 2010 - Wine lovers in the San Francisco Bay Area again voted Savvy Cellar Wines as offering the Best Wine Classes in the SF Bay Area. The readers of SFGate bestowed the award on Savvy Cellar Wines. The award was part of SFGate’s annual Baylist contest of the SF Bay Area’s favorite local businesses. Click here for more about Savvy Cellar's Fall 2009 wine classes . . . .A la Carte; a new wine bar in Mountain View
San Jose Mercury News
May 25, 2010 - Wine bar expands: It's the Savvy Cellar strategy — hire an all-sommelier serving staff. Pour only wines that have scored 90 or above. Keep full-bottle prices at $39 or under. Read full article . . . .
50 Ways to Leave Your Sofa
Wave Magazine
May 24, 2010 - #02. Grand Opening – Savvy Cellar Wine Bar & Wine Shop, 750 W. Evelyn Ave., Mountain View (650) 969-3958 www.savvycellar.com
Don’t miss your chance to sample fine wines and peruse through an amazing wine selection (many 90 point wines for $39 or less) and fabulous cheeses.
Initial Customer Reviews
Yelp - Savvy Cellar Wine Bar & Wine Shop
"An excellent addition to Castro St. and provides another exciting element to the nightlife and bar scene in Mountain View."
"Savvy Cellar is an airy, open spaced, and very casual place to grab a glass of wine, enjoy some small appetizers, and just to relax."
"Beyond all the spectacularly fabulous wine and nibbles, this place is set up beautifully; very clean, fresh, pristinely decorated with beautiful hanging dim-lighting, and provides an intimate yet comfy vibe."
Read more Yelp reviews . . . .
Wine bar finally opens in train depot
Mountain View Voice
May 21, 2010 - "There is a semi-circle out front with seating for 40 people, umbrellas and heaters," said co-owner Jennifer Ayre. "It was exciting to be a part of helping to enliven the plaza." Read full article . . . .
Peninsula wine bar pops cork in Mountain View
San Jose Mercury News
May 19, 2010 - Savvy Cellar, a wine bar and retail shop that originated in Redwood City, has opened in Mountain View in the rebuilt Centennial Plaza train depot on Evelyn Avenue and Castro Street, which has a cozy interior and plenty of patio room for summer sippers. Read full article . . . .
Savvy Cellar Opens
I Love Mountain View
May 18, 2010 - The new wine shop is so inviting and exciting. Mountain View is going to love having them on Castro Street. The interior walls are a warm red and mustard, the bar is a bright polished copper and the light fixtures are modern and hip. Read full blog post . . . .
Savvy Cellar Wines Inc Receives 2009 Best of Business Award
Small Business Commerce Association’s Award Honors the Achievement
SAN FRANSICO, November 7, 2009, Savvy Cellar Wines Inc has been selected for the 2009 Best of Business Award in the Wine category by the Small Business Commerce Association (SBCA). Read full press release . . .Savvy Cellar Wines Voted Best Wine Classes in San Francisco Bay Area
40% Off Fall 2009 Wine Education Classes Registration Fees
August, 2009 -
Wine lovers in the San Francisco Bay Area voted Savvy Cellar Wines as offering the Best Wine Classes in the SF Bay Area. The readers of SFGate bestowed the award on Savvy Cellar Wines. The award was part of SFGate’s annual Baylist contest of the SF Bay Area’s favorite local businesses.